Speaking, Writing, and Other Projects
Speaking & writing about social trends, brands, and culture
Past Speaking Engagements Include:
Brand Innovators 2023: Marketing innovation summit panel. A panel with marketers from legendary brands including Chomps, Hopwatr, and Liquid Death
SXSW 2017: “Internet Stories.” A talk about emerging trends with gen-z online and how marketers can engage meaningfully
Anomaly 2018-2020: “Social Trend Talks.” A monthly series that covered current and emerging trends from social media, including the power of K-pop stans, shipping, and brands getting weird online.
Writing:
OK/SO Newsletter: Covering things happening online and in culture from a marketer’s pov
Adweek: UGC is Dead: Why Paid Partnerships are Here to Stay. Some very lucky brands can rely on free UGC from consumers. But shifting online norms and expectations means brands increasingly have to pay or offer incentives to use high quality content from fans and creators
Adage: “Direct to Consumer” is the next big influencer trend. Fandoms are an important part of online brand and celebrity culture. The relationship influencers and celebrities have with their fans are becoming more direct, with high profile personalities pursuing monetization opportunities directly from fans audience rather than brand partnerships
LBB: Why journalists make great strategists. A chat with LBB about my background as a journalist, and a few hot takes on the current state of strategy.
Other Stuff:
Long Run Branding: A consulting agency for Kellogg classmate-led startups (@ Northwestern University)
YesYouCanHaveMyNotes: A project where I encourage classmates to make a small donation to charity when I share class notes